The Laboratory — experiments in AI creative direction

Concept-led, experimental work in film, fashion and culture from Binti Maringo, where Orpah Wavomba is creative director, building generative creative systems. The Laboratory is a working archive, added to as the work is made: fashion and garment concepts, sculptural objects, beauty and portrait studies, editorial film and animation, pigment and colour research, reimaginings of museum archives, and the process boards behind them. Still and moving image, drawing, garment and print, each directed frame by frame.

The Creeper — spec campaign for Victoria Beckham Beauty. Rouge Victoria in House Red, under the car
The Reflection — spec campaign for Victoria Beckham Beauty. House Red in a wing mirror, after rain
The Pit Crew — spec campaign for Victoria Beckham Beauty. Coquelicot and Minuit with the black car
The Hands — spec campaign for Victoria Beckham Beauty. Héritage, at nightfall in the pit lane
The Wing Mirror — spec campaign for Victoria Beckham Beauty. House Red on a wet London mews
The Sale Is Open — spec campaign for Violette_FR. Avec Amour in watercolour and gold ink
The Record Player — spec campaign for Violette_FR. Avec Amour on an ultramarine turntable, mid-play
The Display Case — spec campaign for Violette_FR. Six bottles of Avec Amour in window light
The Telephone — spec campaign for Violette_FR. A French cradle phone in glazed ultramarine beside Avec Amour
Osmosis — the key visual: a hand pressed to the far side of the bottle, every surface has a story
Osmosis — the campaign lit among the shopfronts on a wet street at night
Osmosis — the retail fixture, a sculpted cream form with the product set into its opening
Osmosis — the pack: a plain paper tube, the wordmark and nothing else
Met Challenge — process board pairing museum objects with named studies across a dark canvas
Nature of Blue — process board of blue garments, swatches and titled studies laid out on a dark canvas
Nature of Blue — process board of blue garments, swatches and titled studies laid out on a dark canvas
Nature of Blue — process board of blue garments, swatches and titled studies laid out on a dark canvas
Accessories editorial — two models in red against pale blue with red doves, cat-eye sunglasses and a white butterfly pin
Accessories editorial — oversized cobalt blazer with a red carnation, finger-wave bob, pearls and a red bag against red
KILLSW*TCH talent — lilac graphite shadow, crystal accents at the lash line and a metallic bronze lip
KILLSW*TCH talent — two models against black with magenta blush swept high across cheek and eyelid
World Cup concept — gold perforated tracksuit and matching sneakers, leaning on a wooden chair beside a camo duffel
World Cup concept — pale blue pinstriped suit and white sunglasses on a curved green field, gold football underfoot
World Cup concept — Kenyan-patterned tracksuit against a blue painted wall, a worn football at his feet
Studio mood board — twelve sepia frames of robed figures, draped cloth, vinyl records and rust-toned linen
Ghost Garment — low stone bench in pale marble with a blue-teal wash brushed across the top
Ghost Garment — round pedestal table in rough-hewn marble, green veining and a faint red drawn mark
Ghost Garment — armchair carved from rough pink limestone with a pale green mineral vein
Ghost Garment — carved limestone slab with a gown rendered in shallow relief
Ghost Garment — stone sofa hewn from pale limestone, inset with blue, green and terracotta fabric fragments
Marker drawing — a woman with red cheek marks beneath a yellow moon, two grey masks floating in a blue sky
modedemit packaging — repeating toile of a woman served tea beneath acacia trees, giraffes and dress forms